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GDPR in 2023 and actual trends in Data Privacy

In the previous article I talked enthusiastically about the data economy, especially personal data and how it is influenced by the new European GDPR law.

I propose to look back at these four years since GDPR has been implemented, what effects it has had, what shortcomings we can see and especially what are the current trends in personal data protection.

Listening and being listened to

I think communication should be straightforward and simple. Look at children, they start communication by screaming and laughing, then, as they learn the first words, they start asking for things and persons. With their first sentences, wonderfully blunt and magical views of the surrounding world are stated. They don’t seem to worry about being believed or not, or even about being heard, they just keep repeating their requests and opinions. This is the purest form of communication. Only around the age of 6 or 7 kids realize that communication is a tool they need to master in order to get what they want. This is the age when they start learning to manipulate the truth or other people for a living.

Empowering Disruption

The story

Let’s disrupt essentialized, depersonalized Power-Point-Making, with some heart-appealing, time-consuming story telling!

When I started with Accenture 18 months ago, one of the terms that sticked with me from day 1 was the term “Disruption”. I liked it, it sounded fresh, courageous, self confident, especially coming from our CEO’s mouth, backed by his incredible energy.

More so I liked the term because it connected to my personality and deeply rooted belief that, in order to get to the truth, you need to break through barriers. This belief roots in the observation that people tend to close down, rather than open up, hiding their true hopes, fears and vulnerabilities behind a very carefully fabricated artificial self. I couldn’t help but consolidate this belief over the years.

GDPR and the Data Economy

The new EU Data Protection Act (GDPR) has been in force since May 25th, 2016, but is in effect as of May 25th, 2018. As stated by the EU Commission, this law is the biggest change in personal data protection in the past 20 years and has objectives that go far beyond just protecting privacy.

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